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Human Resources
FLSA Designation: Exempt
May, 2005

WEBMASTER

Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.

SUMMARY DESCRIPTION
Under general supervision of the Chief Information Systems Officer, serves as a technical expert and assumes responsibility for the day-to-day development and maintenance of web services, software, and servers; researches, implements, and maintains new features and/or software for web services; designs pages; and creates, adapts, and manages content for intranet and internet.

IDENTIFYING CHARACTERISTICS
The Webmaster is responsible for performing technical duties related to managing the City’s internet and intranet sites and coordination with related sites to ensure clear, comprehensive, and accurate presentation of the City’s online web presence. The incumbent is expected to frequently apply the use of independent judgment and interpretive ability related to online placement and maintenance of municipal information. Duties include website security, effectiveness, efficiency, and appeal, and the optimal performance and productivity of resources within their control. Examples of specialized assignments may include development and management of e-commerce installations or recommending database or other website applicable programs. The incumbent may be assigned responsibility to manage specific projects or programs of a department or to coordinate the efforts of several departments toward a specific goal.

REPRESENTATIVE DUTIES
The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.

  1. Coordinates with staff from other City departments to gather information required and to develop, implement, and maintain the City’s web strategies and services and to inform departments of new services; coordinates the development of new features and creates enhancements and modifications to web sites; develops web pages.
  2. Trains staff on use of City web site; trains web contacts on new functionality; trains web members on how to update pages and follow through procedures; reviews work of departments to check for quality and conformation to standards.
  3. Responsible for routine daily, weekly, and periodic major and minor updates of online text, photographs, and forms including video of City Council meetings, Council and Planning Commission agendas, minutes, links, and other website information.
  4. Provides assistance to maintain website format and navigation to ensure continuity and standardization, and to provide for ease of updating.
  5. Performs a full range of programming duties using various applications and languages; program for front and back end of web services.
  6. Performs a full range of duties related to database implementation; designs, programs, maintains, and administers Access and Microsoft SQL server; establishes and maintains connections for websites; establishes back-ups of current web to database.
  7. Performs a full range of duties related to web design; designs web interfaces and navigation tools for sites; prepares web-ready graphics; scans documents for web related items; coordinates with departments to insure promotion of site.
  8. Installs and maintains web servers; manages software packages on web services; troubleshoots issues with existing or developing systems and works with available resources to resolve them; implements and maintains software for e-commerce sites.
  9. Researches, recommends, prices, and purchases new software for web servers.
  10. Takes responsibility for special website and other Internet and Intranet projects and applications.
  11. Recommends improvements to existing Internet site for increased effectiveness and efficiency; formulates plans for enhancing sites.
  12. Responds to requests for assistance with City web site.
  13. Evaluates, tracks, and reports usage of the City’s website.
  14. Attends and participates in professional group meetings; maintains awareness of new trends and developments in the field of internet technology; incorporates new developments as appropriate.
  15. Performs related duties as required.
QUALIFICATIONS
The following generally describes the knowledge and ability required to enter the job and/or be learned within a short period of time in order to successfully perform the assigned duties.

Knowledge of:
Principles and practices of computer science and information technology. Internet systems and protocols including web and email internet methods and SSL/HTTPS. Interface design and testing theory and procedures. Logical process and programming fundamentals and relevant technology for websites (e.g., design development concepts, management tools, operation, database, content publishing and related net technologies and protocols). Web design software including Front Page, Macromedia Products, Adobe Acrobat and other standard and/or evolving technologies. Microsoft Word and Excel as well as Dreamweaver Front Page. Microsoft Access and Power Point is desirable NT operating systems is desirable. Front and backend programming including in HTML, CSS, Javascript, Cold Fusion, ASP, SQL, and other standard and/or evolving technologies. Design graphics software and design principles. Video capture and streaming technologies. Web usability and/or accessibility standards and practical application of standards. Project management principles and practices. File management principles.

Ability to:
Manage large and complex projects from start to finish. Work with web software packages. Manage web servers and services. Perform front and backend programming. Create and convert content from digital, DVD, and VHS. Maintain database systems including design, queries, reports, installation, and database design. Troubleshoot technical situations. Maintain site and manage files. Plan, organize, and prioritize work. Exercise independent judgment and initiative with minimal supervision. Conduct user training programs. Prepare clear and concise statistical and narrative reports. Analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of goals. Research, analyze, and evaluate new service delivery methods and techniques. Interpret and apply federal, state, and local policies, laws, and regulations. Operate office equipment including computers and supporting word processing, spreadsheet, and database applications. Adapt to changing technologies and learn functionality of new equipment and systems. Communicate clearly and concisely, both orally and in writing. Establish and maintain effective working relationships with those contacted in the course of work.

Education and Experience Guidelines - Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

Education/Training:
An Associate degree from an accredited college or university with major course work in information systems, computer science, business administration, or a closely related field with emphasis in web design and/or development..

Experience:
Three years of increasingly responsible experience in technical support with at least one year of worldwide website design and maintenance. Experience working in a public agency is highly desirable.

PHYSICAL DEMANDS AND WORKING ENVIRONMENT
The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Environment: Work is performed primarily in a standard office environment with some travel to different sites.

Physical: Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to travel to other locations using various modes of private and commercial transportation; and to verbally communicate to exchange information.

Vision: See in the normal visual range with or without correction.

Hearing: Hear in the normal audio range with or without correction.

Human Resources Division   
   (925) 516-5191
150 City Park Way   
TTD
   (925) 516-5409
Brentwood, CA 94513  
  (925) 516-5446