|CITY COUNCIL PRESENTATION A
Meeting Date: September 23, 2008
Subject/Title: Presentation recognizing the City of Brentwood as a 2008
“Playful City USA” community by KaBOOM!
Prepared by: Sue Barry and Barbie Gary, Recreation Supervisors
Submitted by: Craig Bronzan, Director of Parks and Recreation
Receive presentation recognizing the City of Brentwood as a 2008 “Playful
City USA” community by KaBOOM!
On July 24, 2007 City Council authorized Parks and Recreation Department
staff to complete the application for the Playful City USA program and
authorized the Mayor, or mayoral appointee designated authority, to
represent the Mayor in signature, to sign the completed application.
On April 22, 2008 City Council authorized Parks and Recreation Department
staff to form a “Play Task Force” for the Playful City USA application, with
representation from the business community, community at-large and the
Playful City USA is a national recognition program that honors communities
across the country for taking action locally to build an infrastructure that
promotes, creates and sustains an abundance of time and space for play for
all children. This program is sponsored by KaBOOM!, a national non-profit
that envisions a great place to play within walking distance of every child
On September 6, 2008, a formal announcement naming 67 communities as
“Playful Cities” for 2008 was released by KaBOOM! on qubo, a national
television and online service for children with programming on the NBC
network, in addition to press releases to local media.
This is the second year of the annual program, and 26 of the 31 founding
Playful City USA communities have made the list again, while 41 new
communities, including New York, Los Angeles, St. Petersburg, Orlando and
Brentwood have joined the ranks. The agendas all of these communities have
created impact not only childhood wellness, but public safety and quality of
KaBOOM! selected Brentwood for its dedication to play. Taking a pro-active
stance on play and health for its community, Brentwood adopted a Wellness
Policy that serves as a living document to help guide policy makers.
Originally, the policy pertained to education, planning, promoting and
implementing parks, facilities and programs that foster fitness and wellness
in the community. Through the Playful City USA application process, the City
of Brentwood became more aware of how essential play is to learning and
human development that the policy was amended to specifically address the
benefits of play. “In a time when communities are struggling with critical
financial decisions, Brentwood proved its commitment to the cause of play by
launching creative initiatives designed to increase access to playspaces,
improve the quality of play in their community, and increase the time
children spend playing,” said Darell Hammond, KaBOOM! CEO and Co-founder.
“The ideas range the gamut, from new programming and access initiatives to
creating informational resources and public private partnerships. It just
goes to show you, where there’s a will, there’s a play.”
No fiscal impact. Winners receive priority status in accessing all KaBOOM!
resources including playground builds, trainings, and grants opportunities.