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| CITY COUNCIL AGENDA ITEM NO. 39
Meeting Date: July 22, 2008
Subject/Title: Receive presentation and accept report on the 2008 Economic Strategic Action Plan Update
Prepared by: Linda Maurer, Economic Development Manager
Submitted by: Casey McCann, Community Development Director
Receive presentation and accept report on the 2008 Economic Strategic Action Plan Update
On July 24, 2001, the Council adopted the Economic Strategic Action Plan.
On December 13, 2005, the Council adopted Resolution 2005-295, approving and authorizing a professional services agreement with Gruen Gruen + Associates for the update of the Economic Development Strategic Action Plan.
The Council-adopted Economic Strategic Action Plan in 2001 addressed the need to develop retail centers in support of the population growth of the City and regional trade area. The report also set the stage for future employment centers and business parks in terms of establishing some recommended targets, actions and policies. The report, attached as Exhibit A, was conducted by Gruen + Gruen and Associates (GG+A).
Five years following its adoption and consistent with the recommendation to review in five years, the City embarked on an update to the Strategic Action Plan in 2006. Again, staff engaged the GG+A to update the report. The outcomes relating to the establishment of retail centers are well known, as the City has experienced a tremendous surge in retail activity since 2001. There has also been significant progress on the establishment of smaller business parks to meet the growing demand of local serving office and industrial jobs. Employment centers, such as Sand Creek Business Center and the Sunset Industrial Complex, have contributed greatly to the local economy. All told, more than 600,000 square feet of flex/R&D/office space have been constructed since 2001.
But there is obviously still more work to do in order to develop economic development strategies targeted at the creation of job centers. The Economic Strategic Action Plan Update, attached as Exhibit B to this report, serves as the data/informational tool to help guide some of those future City Council decisions. To assist in understanding Brentwood’s strengths, opportunities and weaknesses, the updated report contains several areas of study and attempts to answer the following questions:
o What has happened to Brentwood’s job growth from 2000-2006? This involved the review and analysis of several data sources to accurately reflect job growth, including Census data, Employment Development Department reports, as well as paid research from Claritas, a leading supplier of timely demographic data.
o How do we create viable job centers and business parks? The report reviews what the City’s General Plan says about employment centers, what our current jobs/housing goals would dictate in terms of land needs, how Brentwood Boulevard land uses would impact our land needs, and ultimately what does the market need in terms of localized economies (clustering) in order to be successful.
o What is the strength of the current labor force/employed residents in Brentwood and the regional trade area? This report reviews and analyzes the results of the 2006 East County Workforce Study, commissioned and led by the City of Brentwood, in partnership with other East County communities. Interviews were also conducted with five high-growth businesses/firms in Brentwood to see what the City can do to increase our support of the business community.
Tonight’s presentation will highlight many of the findings and general conclusions from this report.
There is no fiscal impact related to this item.
Exhibit A – An Update of Brentwood’s Economic Development Strategic Action Plan
Exhibit B – Comprehensive Economic Development Strategic Action Plan
City of Brentwood City Council
150 City Park Way
Brentwood, CA 94513
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