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|CITY COUNCIL AGENDA ITEM NO. 3
Meeting Date: February 12, 2008
Subject/Title: Receive and file the 2007 Cornfest Evaluation Report
Prepared by: Linda Maurer, Economic Development Manager
Tom Hansen, Lieutenant
Submitted by: Howard Sword, Community Development Director
Mark Evenson, Chief of Police
Receive and file the 2007 Cornfest Evaluation Report.
In May 2006, the City Council approved a Memorandum of Understanding with the Brentwood Chamber of Commerce regarding the 2006 Cornfest event. The MOU required that a post-event evaluation be provided to the Council. On January 23, 2007, staff provided the 2006 Cornfest evaluation report.
On April 10, 2007, the City Council adopted Resolution 2007-61 approving the Memorandum of Understanding between the Chamber of Commerce and the City of Brentwood for the 2007 Cornfest.
The purpose of the three-day, annual Cornfest event remains community-based as a major funding source for local service organizations (Rotary, Soroptomists, Kiwanis, etc.) and local non-profits (Delta Resource Center, school organizations, cancer society, etc). It also provides significant revenue for the Chamber to continue its annual programs and projects that support Brentwood’s business community, and provides a unique opportunity to showcase our Downtown.
Prior to 2006, the City provided police and public works services to support the Chamber-sponsored Cornfest event and did not charge the Chamber for the full cost of City-support services. To avoid the continuation of this practice, the City and the Chamber agreed to the development of a Memorandum of Understanding (“MOU”) whereby the costs and services provided by the City would be estimated and understood well in advance by the Chamber for the Cornfest event.
For the 2006 Cornfest, an MOU was instituted and was well received by the Chamber. As part of that MOU, City staff provided a follow up report to the City Council, outlining the changes to the event and provided the Council with a copy of the Chamber’s Cornfest post-evaluation report.
In 2007, a similar MOU was put in place with very few modifications from the prior year, including the Cornfest post-evaluation report, attached as Exhibit A. In staff’s opinion, the event went very well. The City’s estimates for public works, such as solid waste, streets and recycling, came in under budget by almost $2,500. Costs for parks and recreation services came in under budget.
The costs for police services, however, came in about $6,000 higher than originally estimated in the MOU. While we can appreciate the Chamber’s desire to minimize its operational costs as reflected in their post-evaluation report, decisions about the public’s safety should and will be made solely by the Brentwood Police Department. Brentwood Police place the public’s safety above all other factors. The Department made determinations prior to and during the event that additional security precautions were necessary to protect the attendees of the Cornfest event. Staff will continue to work with the Chamber on the issue of public safety and will work to minimize the impacts on the Chamber’s Cornfest operational budget where possible.
It is expected that the City will, once again, enter into an MOU for the 2008 event.
An invoice in the amount of $42,572.31 for City services, such as police, solid waste, as well as parks and recreation, directly associated with the 2007 Cornfest event was paid in full by the Chamber. The City of Brentwood contributed $23,000 to the Chamber of Commerce towards the cost of fireworks, as well as waiving approximately $3,605 of parks and recreation fees associated with the use of City facilities.
Brentwood Chamber of Commerce’s 2007 Cornfest Post Evaluation Report
City of Brentwood City Council
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Brentwood, CA 94513
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