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CITY COUNCIL AGENDA ITEM NO. 5

Meeting Date: November 13, 2007

Subject/Title: Adopt a Resolution to formalize the City of Brentwood Wellness Policy Guidelines as a City of Brentwood Council/Administrative Policy No. 90-3, and the articulation of Section No. 12 of the Policy, related to concessions and vending standards.

Prepared by: Sue Barry, Recreation Supervisor

Submitted by: Craig Bronzan, Director of Parks & Recreation

RECOMMENDATION
Adopt a Resolution to formalize the City of Brentwood Wellness Policy Guidelines as a City of Brentwood Council/Administrative Policy No. 90-3, and the articulation of Section No. 12 of the Policy related to concessions and vending standards.

PREVIOUS ACTION
City Council adopted the City Council Two-Year Action Plan that included a health and wellness initiative on June 13, 2005.

On February 27, 2007 City Council approved the City of Brentwood Wellness Policy Guidelines.

BACKGROUND
Because of increasing rates of obesity, we may see the first generation that will be less healthy and have a shorter life expectancy than their parents. According to the Center for Disease Control and Prevention, and the American Diabetes Association, over 64% of adults and 31% of children are overweight in the United States. Eight year olds are now being treated for Diabetes II, which was historically considered adult onset diabetes. Poor diet and sedentary lifestyles kill 400,000 Americans a year, and it will soon overtake tobacco as the leading cause of preventable death.

As a result of the City Council Two-Year Action Plan, a Health and Wellness initiative was created to include community education on healthy lifestyles. From this initiative the Parks and Recreation Department developed a variety of programs and activities to help empower our community.

As more health and wellness programs were implemented, staff realized the need for a formal written guideline and vision for our community’s wellbeing. With the support of the Park and Recreation Commission, staff worked towards a policy that would begin to guide and tie together the various components needed to lead us toward a healthier community. Nineteen (19) general belief statements have been identified as important components and were created as the first steps in establishing a formal policy.

On February 27, 2007, staff presented City Council with the Wellness Policy Guidelines which were approved. City Council also directed staff to develop the guidelines into a formal City Council/Administrative Policy related to wellness issues. The formalization of the wellness guidelines into official policy has been completed and is attached as Attachment A.

Over time, each belief/section will be broken out, identifying and elaborating on the potential benefit, implementation process and related fiscal impact.

Included in the formalized policy is the expansion of Section No. 12 related to developing a standard of food alternatives for healthier concessions and vending options at City-owned parks and facilities.

The intent of a vending/concession standard is to enable the City of Brentwood to provide our community with more nutritious food and beverage choices when utilizing vending machine and/or concession opportunities at public facilities.

Vending machines and concessions stocked with healthy options can help individuals learn to make nutritious food choices on their own. Research from Making It Happen!, a joint project of the Food and Nutrition Services of the United States Department of Agriculture, the Division of Adolescent and School Health and Human Services, and the United States Department of Education, has shown that given choices, people will buy and consume healthy foods and beverages from vending machines and concession areas when options are available. As a result, concession and vending machine sales can be profitable and contribute to the health and wellbeing of our customers. If approved, staff will incorporate these standards in all future vending agreements.

FISCAL IMPACT
There is no fiscal impact for the City of Brentwood Council/Administrative Policy at present. Potential fiscal impact would be described with future development of each belief/section, and brought back for City Council consideration.

As vending and concessions are currently provided by private vendors, there is no fiscal impact for Section No. 12 at this time.

Attachments:
Resolution
Council/Administrative Policy No. 90-3 – Attachment A

RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD ADOPTING CITY COUNCIL/ADMINISTRATIVE POLICY NO. 90-3 RELATED TO COMMUNITY WELLNESS AND THE ARTICULATION OF SECTION NO. 12 OF THE POLICY RELATED TO VENDING AND CONCESSION STANDARDS.

WHEREAS, poor diet and sedentary lifestyles kill 400,000 Americans a year, and will soon overtake tobacco as the leading cause of preventable death; and

WHEREAS, as a result of national obesity trends, the City Council Two-Year Action Plan created a Health and Wellness initiative which included community education on healthy choices and lifestyles; and

WHEREAS, the need for a formal written guideline and vision was recognized as an important component needed to lead us towards a healthier community; and

WHEREAS, on February 27, 2007, City Council approved the City of Brentwood Wellness Policy Guidelines and directed staff to develop a formal City Council/Administrative Policy related to wellness issues.

NOW, THEREFORE BE IT RESOLVED that the City Council of the City of Brentwood does hereby adopt City Council/Administrative Policy No. 90-3, a copy of which is attached as Attachment “A” and incorporated herein by reference, related to community wellness, including the articulation of Section No. 12 of the Policy related to vending and concession standards.

PASSED, APPROVED, AND ADOPTED by the city Council of the City of Brentwood at its regular meeting on the 13th day of November 2007 by the following vote:

PURPOSE AND INTRODUCTION

There is increasing evidence that the “environment” is a key factor in fighting obesity and inactivity. Research is showing us that we can no longer rely on changing the behavior of individuals as our sole wellness strategy. Empowering our community to adopt healthy behaviors will require a variety of methods and strategies – there is no one cause of inactivity and obesity; therefore we cannot expect one solution.

We believe the City of Brentwood is an agency that strives to educate the public on how they may achieve optimal health, wellness and a better quality of life, as a provider or partner in developing policies, venues and programs that support lifelong healthy behaviors.

The purpose of this policy is to establish guidelines to assist City Council and staff as they educate, plan, promote, and implement parks, facilities and programs that foster fitness and wellness in the community.

POLICY

As a commitment to the overall wellness of our community, the City of Brentwood will:

1. Support the development of an environment that provides and promotes programs and events that encourage children, adolescents and adults to develop lifelong healthy eating, and physically active lifestyles that emphasis mental wellbeing and a positive self image.

2. Support a community wide education campaign to raise awareness and show the benefits of living a healthy lifestyle.

3. Establish, in the development of parks, trails and facilities, a support environment that promotes physical movement, especially for individuals, groups, and families to engage in both structured and non-structured play, lifetime sports, and activities.

4. Create local design standards that encourage walking and biking throughout the community.

5. Support the elimination of barriers and promote access to parks, trails and facilities.

6. Support the on-going review of physical activity community infrastructures to ensure they remain usable, safe, and accessible, and have adequate lighting.

7. Support the development of programs and services for youth, adolescents and adults which emphasize the importance of artistic, cultural, and educational activities as a means of promoting lifelong learning opportunities.

8. Support the expression of the individual through a wide variety of artistic endeavors, programs and events that encourage mental and emotional wellness.

9. Create partnerships with schools, health agencies, businesses, community organizations and citizen groups to offer health, nutrition, recreation and education programs and activities throughout the community. This includes summer and after school hours programming.

10. In conjunction with local law enforcement agencies, work to create the development of health-friendly community and transportation infrastructures including safe parks, bike trails, walkways and routes to recreational facilities and parks.

11. Support statewide and national efforts in drown prevention awareness and education of water safety in general.

12. Develop and implement a standard for food and beverages to increase healthier concession and vending options at City-owned parks and facilities.

12.1.) PURPOSE

To provide our community with nutritious food and beverage choices when utilizing vending machine and/or concession opportunities.

12.2.) DEFINITION

12.2.1.) For the purposes of this policy “soft drinks” shall mean the same as “bottled soft drinks”.

12.2.2.) Bottled water is defined as “water, bottled drinking water 100% pure natural water containing no additives.”

12.2.3.) Foods of Minimal Nutritional Value (FMNV) – Specified foods identified by the secretary of the USDA: soda water (carbonated beverage); fruit drinks and water ices (with less than 10 percent fruit or fruit juices); chewing gum; jellies, marshmallow, licorice, spun candy, hard candies, and candy-coated popcorn.

12.3.) NUTRITION STANDARDS FOR PORTION SIZES

Limit portions to specific sizes:
Snacks: 1.25 oz.
Cookies and cereal bars: 2 oz.
Frozen desserts: 3 oz.
Yogurt: 8 oz.
Fries: 1 cup
Pizza: no more than 5 oz.

12.4.) NUTRITION STANDARDS

12.4.1.) All vending and concession foods and beverages on City premises must meet the requirements of this policy.

12.4.2.) Vendors selling soft drinks must sell and make equally accessible water and 100% fruit or vegetable juice with no added sweetener.

12.4.3.) The sale or service of foods containing 40% or more added sugar by weight is prohibited.

12.4.4.) Any fruit or fruit-based drinks sold must contain a minimum of 50% fruit juice with no added sweetener.

12.4.5.) Items shall contain no more than four grams of fat per 100 calories.

12.4.6.) Chip products must include a baked and reduced fat selection.

12.4.7.) Cookies will be no larger than two ounces and include a reduced fat selection.

12.4.8.) All portion sizes shall be moderate for food and beverages and shall meet the Nutrition Standards for Portion Sizes as described (12.3.) when applicable and include:

12.4.8.1) 12-ounce maximum serving requirement on all beverages other than drinking water or milk, including but not limited to, chocolate milk, soy milk, rice milk, and other dairy or non-dairy milk, and electrolyte replacement beverages.

12.4.8.2) Electrolyte replacement beverages (sports drinks) shall contain no more than 42 grams of added sweetener per 20-ounce serving.

12.4.9.) 75% of choices are items that have no more than 200 calories per portion.

12.4.10.) Fruit and non-fried vegetables must be made available for sale at any location where food is sold.

12.5.) MARKETING OF HEALTHFUL CHOICES

12.5.1.) In an effort to promote the consumption of healthful foods and beverages, the City requests all vendors to utilize the following marketing principles: (1) identify and offer healthful products that are appealing and meet customer needs. (2) use product placement to make healthful products easy to choose, (3) use promotion strategies so customers know about healthful products, and (4) set their price at a level that encourages customers to purchase them.

13. Encourage affordable and accessible community gardens and farmer’s markets to promote the experience and rewards of growing and eating healthy foods.

14. Establish standards that require volunteer coaches to go through certification programs that address child development and good sportsmanship, as well as sports specific skills.

15. Establish the adoption of a “Manager/Coach/Parent/Participant Code of Conduct” that educates and outlines their roles and responsibilities, and clearly defines acceptable behavior before, during and immediately after all City of Brentwood programmed activities.

16. Support the development of a strategy for the management, interpretation and use of California’s cultural heritage and resources.

17. Support the development of performance standards for natural lands and landscapes that integrate land, air and water resources.

18. Support the creation of a means of measuring health and wellness outcomes from programs and facilities and articulate these benefits to our community and policy makers.

19. Support the expansion of the wellness policy throughout all City departments.

 
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