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CITY COUNCIL AGENDA ITEM NO. 2

Meeting Date: June 13, 2006

Subject/Title: Approve a Resolution to Award Business License Tax Grant Monies

Prepared by: Gail Leech, Management Analyst

Submitted by: Karen Chew, Assistant City Manager

RECOMMENDATION
Approve a resolution to award Business License Tax Grant monies

PREVIOUS ACTION
On November 5, 2002, citizens voted in a general election to amend Ordinance No. 707, Chapter 5.04 of the municipal code, changing the business license tax from a flat rate to a gross receipts tax structure.

On May 25, 2004, by Resolution No. 2004-125, the City awarded $78,660 in the program’s first year to various programs based on the ability to identify a direct nexus between the funding of these programs and support of the Brentwood business community.

On June 28, 2005, by Resolution No. 2005-147, the City awarded $99,884 in the program’s second year.

BACKGROUND
Previous to fiscal year 2003/04, 20% of the City’s business license tax collected was earmarked solely for the Chamber of Commerce. With the implementation of our new fee structure for business license tax, a Business License Tax Grant program was introduced. This program allows that twenty percent (20%) of the business license tax collected shall be set aside for economic development for the explicit purpose of business promotion and institutional advertisement for the City of Brentwood and for the good of the Brentwood business community. Organizations, including the City of Brentwood and the Brentwood Chamber of Commerce, may apply annually for these funds on a project by project basis to the Director of Community Development. Disbursement of these funds requires City Council approval.

Criteria for award eligibility is as follows:

 A completed City Grant application must be filled out, detailing the project and the estimated project expenditures, and submitted to the City of Brentwood for approval.
 City Grant applications are due to the City by March 31st of each calendar year, for funds available July 1st of the next fiscal year. Recipients will be notified by July 1st if they are chosen to receive a City Grant. Recipients will be chosen based on priority of project and funds available in this program.
 Projects considered must be annual projects with a completion date of June 30th of the fiscal year.
 Funds awarded but not used in the current calendar year may be rolled over by filing for an extension. If the monies are not used within the first quarter after the extension is granted (September 30th), those monies will no longer be available to the Agency.
 Grant monies awarded to applicants are reimbursed quarterly, via a completed reimbursement form (attached) and received by the deadline outlined on the form.
 A City Grant recipient shall not represent any program or project as a City of Brentwood program or project, or indicate any affiliation with the City of Brentwood, without the express written consent of the City of Brentwood.

A total of seventeen (17) applications were received for the 2006 Business License Tax Grant Program, resulting in a request for funding of $224,404 as follows:
Organization Project/Program Funding Requested
Chamber of Commerce City of Brentwood / Chamber of Commerce Banner Program $20,460
Chamber of Commerce “Experience Brentwood” Advertising Campaign 25,000
Chamber of Commerce Marketing Program for the Contra Costa Wine and Olive Growers 10,000
Chamber of Commerce Hometown Halloween 1,500
Chamber of Commerce Holiday Parade 2,500
Brentwood Arts Commission Movies in the Park 1,994
Chamber of Commerce Concerts in the Park – Donation to Parks and Recreation 10,000
Chamber of Commerce Business to Business Tradeshow 6,250
Chamber of Commerce Shop Brentwood Discount Program 5,750
Chamber of Commerce Downtown Brentwood Merchant’s Association 14,350
City of Brentwood – Parks and Recreation Summer Concerts in the Park 2006 15,000
City of Brentwood – Parks and Recreation Winter Wonderland 16,000
Brentwood Arts Commission Brentwood Art, Wine and Jazz Festival 15,000
City of Brentwood Downtown Brentwood 2010 40,000
Brentwood Arts Commission Artwalk 1,000
Harvest Time Harvest Time in Brentwood 25,300
Contra Costa Child Care Council Brentwood Child Care Training Project 14,300
TOTAL $224,404

The Business License Tax Grant Recommendations Committee reviewed and considered these applications. Based on their review and discussion, the committee has made the following recommendations:

A decision was made to fully fund the following projects based on their absolute direct correlation to supporting the Brentwood business community:

Organization Project/Program Funding Awarded
Chamber of Commerce City of Brentwood Banner Program $20,460
Chamber of Commerce Experience Brentwood Advertising Campaign 25,000
Chamber of Commerce Hometown Halloween 1,500
Chamber of Commerce Holiday Parade 2,500
Chamber of Commerce Movies in the Park 1,994
Chamber of Commerce Web-Based B to B Trade Show 6,250
Chamber of Commerce / City of Brentwood Summer Concerts in the Park 25,000
Brentwood Arts Commission Artwalk 1,000
Total $83,704

Partial funding was awarded to the following projects:

Organization Project/Program Requested Funding Awarded
Chamber of Commerce
Downtown Brentwood Merchant’s Association 14,350 $6,350
City of Brentwood – Parks and Recreation “Winter Wonderland” 16,000 8,000
Total 30,350 $14,350

Total funding awarded for the 2006 Business License Tax Grant Program is $98,054.

A decision was made not to fund the following projects:

Organization Project/Program Funding Denied Basis for Denial
Chamber of Commerce Marketing Program for the Contra Costa Wine and Olive Growers $10,000 Agricultural programs should be funded through the Ag Enterprise Fund
Chamber of Commerce Shop Brentwood Discount Program 5,750 Funding should be derived from the “Experience Brentwood” grant award
Brentwood Arts Commission Brentwood Art, Wine and Jazz Festival 15,000 This event is revenue- producing
City of Brentwood Downtown Brentwood 2010 40,000 This portion of the project should be funded through RDA
Harvest Time Harvest Time in Brentwood 25,300 Agricultural programs should be funded through the Ag Enterprise Fund
Contra Costa Child Care Council Brentwood Child Care Training Project 14,300 No direct nexus to economic development or benefit to the downtown
Total $110,350

Total funding denied for the 2006 Business License Tax Grant Program is $126,350.

All applicants are notified of award or denial of application via written notice following Council approval. Copies of the applications submitted can be viewed by contacting the Finance Department of the City of Brentwood.

FISCAL IMPACT

The total amount awarded is $98,054. The current amount available for grant funding is $100,239.29, resulting in a rollover of $2,185.29 toward next year’s program.

Attachments
Resolution
Exhibit A

RESOLUTION NO. _______

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD TO AWARD BUSINESS LICENSE TAX GRANT MONIES

WHEREAS, on November 5, 2002, citizens voted in a general election to amend Ordinance No. 707, Chapter 5.04 of the municipal code, changing the business license tax from a flat rate to a gross receipts tax structure; and

WHEREAS, on May 25, 2004, by Resolution No. 2004-125, the City awarded $78,660 in the program’s first year to various programs based on the ability to identify a direct nexus between the funding of these programs and support of the Brentwood business community; and

WHEREAS, on June 28, 2005, by Resolution No. 2005-147, the City awarded $99,884 in the program’s second year.

WHEREAS, previous to fiscal year 2003/04, 20% of the City’s business license tax collected was earmarked solely for the Chamber of Commerce. With the implementation of our new fee structure for business license tax, a Business License Tax Grant program was introduced. This program allows that twenty percent (20%) of the business license tax collected shall be set aside for economic development for the explicit purpose of business promotion and institutional advertisement for the City of Brentwood and for the good of the Brentwood business community. Organizations, including the City of Brentwood and the Brentwood Chamber of Commerce, may apply annually for these funds on a project by project basis to the Director of Community Development. Disbursement of these funds requires City Council approval; and

WHEREAS, the City received a total of seventeen (17) applications, resulting in a request for funding of $224,404; and

WHEREAS, the Committee awarded $98,054 and denied $126,350 in Business License Tax Grant Funding.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Brentwood hereby authorizes the Director of Community Development to distribute the Business License Grant award totaling $98,054, as listed in the attached Exhibit A.

PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at a regular meeting held on the 13th day of June 2006 by the following vote:

EXHIBIT A

A decision was made to fully fund the following projects based on their absolute direct correlation to supporting the Brentwood business community:

Organization Project/Program Funding Awarded
Chamber of Commerce City of Brentwood Banner Program $20,460
Chamber of Commerce Experience Brentwood Advertising Campaign 25,000
Chamber of Commerce Hometown Halloween 1,500
Chamber of Commerce Holiday Parade 2,500
Chamber of Commerce Movies in the Park 1,994
Chamber of Commerce Web-Based B to B Trade Show 6,250
Chamber of Commerce / City of Brentwood Summer Concerts in the Park 25,000
Brentwood Arts Commission Artwalk 1,000
Total $83,704

Partial funding was awarded to the following projects:

Organization Project/Program Requested Funding Awarded
Chamber of Commerce
Downtown Brentwood Merchant’s Association 14,350 $6,350
City of Brentwood – Parks and Recreation “Winter Wonderland” 16,000 8,000
Total 30,350 $14,350

Total funding awarded for the 2006 Business License Tax Grant Program is $98,054.
 

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