CITY COUNCIL AGENDA ITEM
Meeting Date: December 13, 2005
Subject/Title: Approval of the seasonal banner public art design and concept
within entry area for the Rose Garden project by Pulte Homes, Subdivision
Prepared by: Rebekah Burr-Siegel, Arts Manager
Submitted by: Craig Bronzan, Director of Parks and Recreation
Approve the design and concept of the public art element of seasonal banners
within the entry area of the Rose Garden development by Pulte Homes,
On September 9, 2003, City Council approved Section 2.44.180 Public Art on
September 23, 2003 and approved the fee schedule committing one percent of
the cost of capital investment projects to art and four tenths of one
percent for housing development which became effective partially on January
1, 2004 and fully on July 1, 2004.
On April 26, 2005, City Council approved “Cloud Park” the public art water
play feature proposed for Rainbow’s End park (parcel E), also in the Rose
This proposed public art project was approved for recommendation to the Arts
Commission by the Public Art Committee on September 13, 2005, approved by
the Arts Commission on September 28, 2005 and by the Public Art Subcommittee
on November 10, 2005. The Public Art Committee consisted of Sandra Gill,
Arts Commission Vice Chair; Richard Meyer, Artist and Brentwood Resident;
Tommy Wernholm, Brentwood Resident; and Patrick McCarran, Arts Commissioner.
The project was previously approved by representatives from Pulte Homes
(Merry Sedlak, Lisa Salazar, and Janet Smith).
The Public Art Subcommittee consisted of: Jim Bryant, Arts Commission Chair;
Annette Beckstrand, City Councilmember and Arts Commission Council Liaison;
and Jon Carlson, Solid Waste Manager and City Manager designee. Both
committees were facilitated by Rebekah Burr-Siegel, Arts Manager.
This project is one of several public art elements to be included in the
Rose Garden development. In 2004 representatives from Pulte Homes requested
one of the public art elements in the Rose Garden be banners attached to the
light standards that represent the seasons and are changed out every three
months. Ms. Cooperman offered the following proposal:
Public Art Concept
Four designs representing the four seasons will be depicted on banners to
hang from the 16 light pole standards on Medallion Way, the main vehicle
entry for Pulte Homes Rose Garden development in Brentwood. Each design will
hang for three months during the appropriate season.
The design series selected by the committee from Pulte is based on Scottish
Arts and Crafts designer Charles Rennie Mackintosh in reference to the
architectural styles found in the Rose Garden. They feature highly graphic
and stylized plant forms in colors appropriate to the cycles of the Contra
Costa County environment. Each season also represents a native plant in
bloom. Spring – Brodaea, Summer – Poppy, Autumn – Thistle, Winter – White
Scope of Work
Artist will design and submit to all committees for approval the above
designs. Artist will submit to fabricator original artwork to be converted
to patterns and manufactured. Artist will assure both pattern and color
accuracy based on approved designs.
Fabricator, High Flying Banners of Fresno, will convert original designs to
production drawings and patterns and construct all banners. Fabricator will
install new pole hardware (pending approval) and first set of banners.
City will select maintenance plan. Fabricator has submitted a bid of $1,856
per year to de-install, clean, store and reinstall new season for each
Banners will be pieced construction (appliqué) of Sunbrella fabric. Finished
dimensions of each banner are 18” x 48”. A pair of banners hangs on each
pole for total dimension of 41” x 48”. The designs have been created to
visually accommodate the 5” gap through which the light pole is visible. The
material is guaranteed against fading for 36 months of continuous use.
High Flying Banners will construct 16 pairs of banners for each season, for
a total of 64 pairs for:
They also propose changing out the existing hardware that is designed for
temporary use only and contributes to banner flap and unnecessary noise, for
new hardware which will be powder coated to match the pole standards and has
decorative finials for $5,875.00 for all 16 poles.
Ms. Cooperman will be available to present the design concept renderings and
proposed materials at the December 13, 2005 meeting, should there be any
There is no fiscal impact to the City of Brentwood as the artist is
contracted directly with the developer, Pulte Homes.
The percent for art requirement on residential projects is 4/10s of 1% of
the building valuation. Of that, 80% of that goes to fund the artwork, 20%
funds administration of the public art program. The overall public art
budget for the Rose Garden is approximately $430,000. Other public art
projects planned for the development include: entry soundwall treatments and
mosaic seating in three parks.
The banners will be maintained by the HOA. Maintenance will include the
changing, cleaning, and storing of the banners every three months.
Color examples of each banner