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CITY COUNCIL AGENDA ITEM NO. 3

Meeting Date: June 28, 2005

Subject/Title: Approve a resolution to award Business License Tax Grant Monies

Prepared by: Gail Leech, Management Analyst

Submitted by: Karen Chew, Assistant City Manager

RECOMMENDATION
Approve a resolution to award Business License Tax Grant monies

PREVIOUS ACTION
On November 5, 2002, citizens voted in a general election to amend Ordinance No. 707, Chapter 5.04 of the municipal code, changing the business license tax from a flat rate to a gross receipts tax structure.

On May 25, 2004, by Resolution No. 2004-125, the City awarded $78,660 in the program’s first year to various programs based on the ability to identify a direct nexus between the funding of these programs and support of the Brentwood business community.

BACKGROUND
Previous to fiscal year 2003/04, 20% of the City’s business license tax collected was earmarked solely for the Chamber of Commerce. With the implementation of our new fee structure for business license tax, a Business License Tax Grant program was introduced. This program allows that twenty percent (20%) of the business license tax collected shall be set aside for economic development for the explicit purpose of business promotion and institutional advertisement for the City of Brentwood and for the good of the Brentwood business community. Organizations, including the City of Brentwood and the Brentwood Chamber of Commerce, may apply annually for these funds on a project by project basis to the Director of Community Development (Economic Development Director). Disbursement of these funds requires City Council approval.

Criteria for award eligibility is as follows:

 A completed City Grant application must be filled out, detailing the project and the estimated project expenditures, and submitted to the City of Brentwood for approval.
 City Grant applications are due to the City by March 31st of each calendar year, for funds available July 1st of the next fiscal year. Recipients will be notified by July 1st if they are chosen to receive a City Grant. Recipients will be chosen based on priority of project and funds available in this program.
 Projects considered must be annual projects with a completion date of June 30th of the fiscal year.
 Funds awarded but not used in that calendar year may be rolled over by filing for an extension. If the monies are not used within the first quarter after the extension is granted (September 30th), those monies will no longer be available to the Agency.
 Grant monies awarded to applicants are reimbursed quarterly, via a completed reimbursement form (attached) and received by the deadline outlined on the form.
 A City Grant recipient shall not represent any program or project as a City of Brentwood program or project, or indicate any affiliation with the City of Brentwood, without the express written approval of the City of Brentwood.

A total of eighteen (18) applications were received for the 2005 Business License Tax Grant Program, resulting in a request for funding of $290,884 as follows:

Organization Project/Program Funding Requested
Chamber of Commerce City of Brentwood / Chamber of Commerce Banner Program $20,460
Chamber of Commerce “Experience Brentwood” Advertising Campaign 25,000
Chamber of Commerce City of Brentwood Economic Development Marketing Communication Program 18,000
Chamber of Commerce Hometown Halloween 1,087
Chamber of Commerce Holiday Parade 2,337
Brentwood Arts Commission Movies in the Park 10,000
Brentwood Agricultural Land Trust Friends of BALT 1st Annual Dinner 4,000
Chamber of Commerce Holiday Business Faire 2,000
Chamber of Commerce Concerts in the Park – Donation to Parks and Recreation 10,000
Mom’s Club of East Brentwood Crusade for Shade 10,000
City of Brentwood – Parks and Recreation Breakfast with Santa, Lunch with Bunny, Franks with Frankenstein and Family Days in the Park 5,000
City of Brentwood – Parks and Recreation Aquatic Complex Life Vests 2,000
City of Brentwood – Parks and Recreation Mobile Stage Equipment Trailer 5,000
City of Brentwood – Parks and Recreation Summer Concerts in the Park 2005 10,000
City of Brentwood – Parks and Recreation “Winter Wonderland” Snow Park 16,000
Brentwood Agricultural Land Trust Brentwood Regional Agricultural Marketing Project 80,000
Each 1, Teach 1, Reach One! Training Today to Succeed Tomorrow 50,000
City of Brentwood – Community Development CBiz Marketing Program 20,000
TOTAL $290,884
A committee consisting of Donna Landeros, Karen Chew, Pam Ehler, Howard Sword, Craig Bronzan and Gail Leech reviewed and considered these applications. Based on their review and discussion, the committee has made the following recommendations:
A decision was made to fully fund the following projects based on their absolute direct correlation to supporting the Brentwood business community:

Organization Project/Program Funding Awarded
Chamber of Commerce City of Brentwood Banner Program $20,460
Chamber of Commerce Hometown Halloween 1,087
Chamber of Commerce Holiday Parade 2,337
Chamber of Commerce Summer Concerts in the Park – Donation to Parks and Recreation 10,000
Brentwood Arts
Commission Movies in the Park 10,000
City of Brentwood Summer Concerts in the Park 10,000
City of Brentwood CBiz Marketing Program 20,000
Subtotal $73,884

Partial funding was awarded to the following projects:

Organization Project/Program Requested Awarded
Chamber of
Commerce
“Experience Brentwood”Advertising Campaign $25,000 $18,000
City of Brentwood – Parks and Recreation “Winter Wonderland” 16,000 8,000
Subtotal $26,000

Total funding awarded for the 2005 Business License Tax Grant Program is $99,424.

A decision was made not to fund the following projects based on the committee’s inability to identify a direct nexus between the funding of these programs and support of the Brentwood business community:

Organization Project/Program Funding Denied
Mom’s Club of East Brentwood Crusade for Shade $10,000
City of Brentwood – Parks and Recreation Aquatic Center Life Jackets 2,000
City of Brentwood – Parks and Recreation Mobile Stage Equipment Trailer 5,000
Each 1, Reach 1, Teach One Training Today to Succeed Tomorrow 50,000
City of Brentwood – Parks and Recreation Breakfast with Santa, Lunch with Bunny, Franks with Frankenstein, Family Days in the Park 5,000
Subtotal $72,000

A decision was also made not to fund the Chamber of Commerce – Economic Development Marketing Communication Program. The requested funding was $18,000. The City has implemented a marketing/communication program headed by the Community Development Department (Economic Development Director) Department. It is strongly felt that all endeavors in this regard should come from one source and have the same direction. The City will communicate this to the Chamber of Commerce and will partner with the Chamber to achieve our goals.

The following programs were also denied funding even though they are considered to be viable projects. Unfortunately, due to the high volume of requests and the limited funding available to this program, the Committee had to set priorities based on the individual program's potential for economic growth, and whether the Business License Tax Grant was the only funding source available to that program. Staff believes that as this grant program continues to grow we will be able to expand on the programs we are able to fund.

 1st Annual Friend of BALT Dinner - $4,000
 BALT Regional Marketing Campaign - $80,000
 Holiday Business Faire - $2,000

Total funding DENIED for the 2005 Business License Tax Grant Program is $191,000.

All applicants will be notified of award or denial of application via written notice following Council approval. Copies of the applications submitted can be viewed by contacting the Finance Department of the City of Brentwood.

FISCAL IMPACT

The total amount awarded is $99,884. Our current budget for grant funding is $102,043.25, resulting in a rollover of $2,159.25 toward next year’s program.

Attachments
Resolution

RESOLUTION NO. _______

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD TO AWARD BUSINESS LICENSE TAX GRANT MONIES

WHEREAS, On November 5, 2002, citizens voted in a general election to amend Ordinance No. 707, Chapter 5.04 of the municipal code, changing the business license tax from a flat rate to a gross receipts tax structure; and

WHEREAS, on May 25, 2004, by Resolution No. 2004-125, the City awarded $78,660 in the program’s first year to various programs based on the ability to identify a direct nexus between the funding of these programs and support of the Brentwood Business community.

WHEREAS, previous to fiscal year 2003/04, 20% of the City’s business license tax collected was earmarked solely for the Chamber of Commerce. With the implementation of our new fee structure for business license tax, a Business License Tax Grant program was introduced. This program allows that twenty percent (20%) of the business license tax collected shall be set aside for economic development for the explicit purpose of business promotion and institutional advertisement for the City of Brentwood and for the good of the Brentwood business community. Organizations, including the City of Brentwood and the Brentwood Chamber of Commerce, may apply annually for these funds on a project by project basis to the Director of Community Development (Economic Development Director). Disbursement of these funds requires City Council approval; and

WHEREAS, the City received a total of eighteen (18) applications, resulting in a request for funding of $290,884; and

WHEREAS, the Committee awarded $99,884 and denied $191,000 in Business License Tax Grant Funding.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Brentwood hereby authorizes the Director of Economic Development to distribute the Business License Grant award totaling $99,884.

PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at a regular meeting held on the 28th day of June 2005 by the following vote:

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