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Meeting Date: January 14, 2003

Subject/Title: Discussion of Commercial Options for the Brentwood Family Aquatic Complex.

Submitted by: Howard Sword, Economic Development Director

Approved by: John Stevenson, City Manager

Discuss commercial options for the Brentwood Family Aquatic Complex and provide Staff direction to proceed.


Oral history of the Aquatic Complex planning indicates that a financial operating deficit was anticipated for the facility. Approximately one acre of land was reserved at the entrance to the Complex to provide for approximately 10,000 square feet of commercial activity that was supposed to supplement the operating deficit by $40,000 per year. There was no specific commercial activity identified and no structures designed. It can be assumed that at least a portion of the commercial activity was supposed to provide concession services to the Complex.

The Complex opened in September 2000 and in the summer of 2001 the City Manager directed Economic Development to investigate the potential of commercial activity at the one-acre site. Two focus groups consisting of local residents and city employees were convened to discuss potential commercial services that could be supported at the facility. These focus groups were very aggressive in their vision and desires for commercial activity including a full service restaurant and the availability of a full line of sundry products.

Shortly thereafter Economic Development received an unsolicited and informal proposal from an Antioch business that wanted to build an Extreme Sports Bar and Grill restaurant that would also provide concession services to the Aquatic Complex and an attached store that would sell sports apparel, equipment and general sundry items. Economic Development did a preliminary financial analysis of the proposal and it appeared that a land lease for this type of facility could produce $40,000 to $50,000 in annual revenues to help offset the operating deficit of the Complex. A Request for Proposal (attached) was developed, at the direction of the City Manager, and sent out to ten interested parties on October 29, 2001. Staff received several inquiries concerning the prohibition or allowance of serving alcoholic beverages at the proposed facility and realizing that it was an issue that needed to be resolved before reviewing proposals issued a letter on November 8, 2001 suspending the submittal of proposals (attached). The primary issue of concern regarding this Request for Proposal was the question of on-site beer and wine sales that this facility, or any other full service restaurant, would require and the adjacency of youth oriented recreation activities.

The City Manager directed Staff to research other cities to determine if similar facilities existed and how they were managed and regulated. Staff could find only one other similar facility that is located in Cathedral City, California and operated by a private concern called Big League Dreams. This is primarily a baseball complex of several fields that replicate famous Major League Baseball fields on a smaller scale. This complex markets to youth groups as well as adult and corporate groups. This facility has a full service restaurant that serves beer and wine as a central component of the complex. There appears to be no unusual problems in the operation of this facility. Municipal golf course clubhouses and many softball complexes serve alcohol but these facilities primarily market to adults although youths do use the facilities. Craig Bronzan, Parks and Recreation Director, will be present at the City Council meeting to discuss the details of these types of operations.

Staff is not recommending this type of project to provide commercial services at the Aquatic Complex but wanted to include the information as background to the general discussion. There appears to be four approaches to providing commercial service at the complex; each with its own set of advantages and limitations.

The first option is a full service restaurant with a retail component providing general sundry goods. An amendment to the Planned Development Zone would be necessary if alcohol were to be served in this facility. This option could provide $40,000 to $50,000 in annual land lease revenues.

The second option is a sit down family restaurant serving no alcohol with a retail component providing general sundry goods. There are no market acceptance or annual land lease revenue estimates for this option.

The third option is a quick serve restaurant. This option would probably require a drive through service in order to generate traffic during the Aquatic Complex’s off-season. A retail component providing general sundry goods might be provided with temporary tenant kiosks similar to those seen in common areas of regional malls. Storage provisions would need to be made for the kiosks. There are no market acceptance or annual land lease revenue estimates for this option.

The fourth option would be to provide both food and sundry service with temporary tenant kiosks similar to those seen in common areas of regional malls. This option would require the City to build shade and shelter structures that could provide water, electricity and secure storage for the kiosks. There would be minimum revenue generated from this option.

There are no fiscal impacts to the investigation of these options.

Attachments: October 29, 2001 Request for Proposal
November 8, 2001 Suspension of Request for Proposal
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