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CITY COUNCIL AGENDA ITEM NO. 6

Meeting Date: July 23, 2002

Subject/Title: Compensation and Classification Description for Webmaster to extend the Information Systems classification series specifically related to maintenance of the City’s Website.

Submitted by: Patti Standley, Human Resources Manager

Approved by: John Stevenson, City Manager

RECOMMENDATION
Adopt a Resolution to establish the compensation and classification description for Webmaster.

PREVIOUS ACTION
None.

BACKGROUND
Staff completed an assessment of the web-support function with regard to research, coordination and maintenance of the City’s award-winning website. Staff concluded that it is prudent to develop a classification in the Information Systems classification series to support this work. The classification series will include Information Systems Technician I/II, Information Systems Specialist I/II, Webmaster, and Information Systems Manager.

The attached Webmaster classification description, marked Exhibit A, is provided for your review and comment.

The proposed salary range is based on the data collected from survey agencies defined in the Classification/Compensation Study that was adopted in 2000. The proposed salary complies with the rationale established in the study. Staff recommends the following salary ranges:

Webmaster $52,548 - $63,864 annually

FISCAL IMPACT
There is no fiscal impact at this time as a result of the above recommendation.

CITY OF BRENTWOOD

WEBMASTER

Class specifications are only intended to present a descriptive summary of the range of duties and responsibilities associated with specified positions. Therefore, specifications may not include all duties performed by individuals within a classification. In addition, specifications are intended to outline the minimum qualifications necessary for entry into the class and do not necessarily convey the qualifications of incumbents within the position.

DEFINITION:

Under general supervision, serves as a technical expert and provides computer, peripheral, and user support in a in the development and maintenance of the City’s website; maintains the City’s internet presence; analyzes and troubleshoots problems related to computer and telephone networks; performs other related duties as required.

DISTINGUISHING CHARACTERISTICS:

The Webmaster is responsible for performing professional and technical duties related to managing the City’s internet and intranet sites and coordination with related sites to ensure clear, comprehensive, and accurate presentation of the City’s online web presence. The incumbent is expected to frequently apply the use of independent judgment and interpretive ability related to online placement and maintenance of municipal information. Duties include website security, effectiveness, efficiency and appeal, and the optimal performance and productivity of resources within their control. Examples of specialized assignments may include development and management of e-commerce installations, or recommending database or other website applicable programs. The incumbent may be assigned responsibility to manage specific projects or programs of a department or to coordinate the efforts of several departments toward a specific goal.

SUPERVISION RECEIVED/EXERCISED:

Receives general supervision from the Information Systems Manager. May assist in the training or supervision of subordinate personnel as assigned.

ESSENTIAL FUNCTIONS: (include but are not limited to the following)

  • Works closely with staff from all city departments to gather information required and to develop, implement, and maintain the City’s web strategies and services.
  • Responds to requests for assistance with City web site; develops web pages; trains users on uploading to the City web site; conducts various tests on components, equipment and software during installation to ensure components are working properly and in accordance with City specifications.
  • Responsible for routine daily, weekly, and periodic major and minor updates of online text, photographs, and forms – including video of City Council meetings, Council and Planning Commission agendas, minutes, links, and other website information.
  • Monitors other municipal and governmental sites to provide similar information and works to make improvements.
  • Provides assistance to maintain website format and navigation to ensure continuity and standardization, and to provide for ease of updating.
  • Takes responsibility for special website and other Internet and Intranet projects and applications.
  • Evaluates, tracks, and reports usage of the City’s website, and recommends improvements to existing Internet site for increased effectiveness and efficiency.
  • Establishes and maintains cooperative working relationships with other departments, agencies, and the public.
  • Assists in the administration of related agreements; conducts analytical, organizational, procedural and other studies as assigned; may read and analyze laws, research papers, and technical materials; prepares correspondence; develops reports; proofreads written and online materials.
  • Performs other related duties as assigned.

WORKING CONDITIONS:
Position requires prolonged sitting, standing, reaching, twisting, turning, kneeling, bending, squatting and stooping in the performance of daily activities. The position also requires repetitive hand movement using a computer keyboard. Must be willing and able to work scheduled and emergency overtime; attend meetings, workshops, and seminars during work and non-work hours.

QUALIFICATIONS: (The following are minimal qualifications necessary for entry into the classification)

Education and/or Experience:
Any combination of education and experience that has provided the knowledge, skills and abilities necessary for a Webmaster. A typical way of obtaining the required qualifications is to possess the equivalent of an Associate of Arts degree with major course work in information systems, computer science, business administration, or a closely related field; and three (3) years of increasingly responsible experience in technical support with at least one year of worldwide website design and maintenance. Computer proficiency in Microsoft Word and Excel as well as Dreamweaver Front Page is required. Computer proficiency in Microsoft Access and Power Point is desirable. A working knowledge of website design and website programming (HTML, JavaScript, etc.) and experience working with NT operating systems and Cold Fusion is desirable. Experience working in a public agency is highly desirable.

License/Certificate:
Possession of, or the ability to obtain, a valid California Driver’s license is required.

KNOWLEDGE/ABILITIES/SKILLS: (The following are a representative sample of the KSA’s necessary to perform essential duties of the position)

Knowledge of:
General business practices; logical process and programming fundamentals; and relevant technology for websites (i.e., design, development concepts, management tools, operation, database, content publishing and related net technologies and protocols).

Skill to:
Operate standard office equipment including a computer and variety of word processing and software applications; operate, maintain and repair stand alone and networked computers, peripherals, telephones and a variety of software applications.

Ability to:
Work effectively and tactfully with employees, members of other departments, and the general public; communicate logically and clearly, both orally and in writing; follow oral and written instructions; prepare clear and concise statistical and narrative reports; use correct punctuation, spelling, grammar, and vocabulary in the English language; plan, organize and prioritize work; and exercise independent judgment and initiative with minimal supervision

RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD APPROVING THE COMPENSATION AND CLASSIFICATION DESCRIPTION FOR WEBMASTER IN ORDER TO EXTEND THE INFORMATION SYSTEMS CLASSIFICATION SERIES SPECIFICALLY RELATED TO MAINTENANCE OF THE CITY’S WEBSITE

WHEREAS, staff completed an assessment of the web-support function with regard to research, coordination and maintenance of the City’s website, and,

WHEREAS, staff recommends establishing a classification series specific to the maintenance of the website, and,

WHEREAS, a classification description has been developed and is attached as Exhibit A, and,

WHEREAS, staff recommends establishing the following salary range based upon the survey agencies and rationale established in the Classification/Compensation Study that was adopted June 13, 2000:
Webmaster $52,548 - $63,864 annually

NOW, THEREFORE BE IT RESOLVED the City Council of the City of Brentwood approves the compensation and classification description for Webmaster in order to establish a classification series to support the maintenance and continued development of the City’s website.

PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at a regular meeting held on July 23, 2002 by the following vote:

AYES:
NOES:
ABSENT:

_____________________________
Michael A. McPoland, Sr.
Mayor
ATTEST:

__________________________________
Karen Diaz, CMC
City Clerk/Director of Administrative Services

City Administration
City of Brentwood City Council
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Brentwood, CA 94513
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E-mail allcouncil@brentwoodca.gov