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CITY COUNCIL AGENDA ITEM NO. 5

Meeting Date: June 12, 2001

Subject/Title: Approve Classification Descriptions and Compensation Ranges for Director of Economic Development, Development Project Manager, and Economic Development Technician, plus reclassification of existing Economic Development Manager to Director of Economic Development

Submitted by: Patti Standley, Human Resources Manager

Approved by: Jon Elam, City Manager


RECOMMENDATION 
Adopt a Resolution approving the Economic Development classifications and compensation for classifications listed above including reclassification of existing Economic Development Manager to Director of Economic Development. 

PREVIOUS ACTION
The adopted Classification/Compensation Study established the Economic Development Manager classification and compensation.

BACKGROUND
The Economic Development Subcommittee requested that staff review the current role and responsibility of the Economic Development Manager to ensure that the function is properly classified and compensated. Staff developed a classification description to properly reflect the duties, role and responsibility that existing staff currently performs. Staffís recommendation, supported by the Economic Development and Personnel Subcommittees, is to reclassify the existing Economic Development Manager to Director of Economic Development to recognize the actual scope of duties and responsibilities performed by this individual. The Director of Economic Development classification description is attached as Exhibit A.

In addition to addressing and establishing the Director classification, the Economic Development Subcommittee supports the creation of a Project Manager classification. This classification will serve as the single point of contact between commercial, industrial and office development customers to ensure that these projects proceed through the various regulatory processes in a timely manner. The Development Project Manager classification description is attached as Exhibit B.

The previously adopted Redevelopment/Economic Development Analyst classification, will also serve as an integral part of the Economic Development/Redevelopment team. The Analyst will perform duties in support of the Redevelopment Agency and provide assistance to the Economic Development team. Further, this classification will be the in-house technical expert for programs like Infrastructure Bank Loans, HCD Grants and Interregional Partnership Associations. An in-house resource with these technical abilities will enable the Agency to reduce consulting fees.

The Economic Development Technician will provide a variety of technical and administrative support to the Economic Development Department program and projects. This single-position classification is responsible for the implementation of Economic Development programs, maintenance of incubator leases, and preparation of maps for business and retail projects utilizing the Computer Aided Design drafting (CAD) system. The incumbent in this position is required to have specialized knowledge related to Economic Development programs and projects. The Economic Development Technician classification description is attached as Exhibit C.

Staff recommends compensation ranges for the new classifications as follows:

Annual Range
Director of Economic Development $86,988 - 105,732
Development Project Manager $60,372 - 73,380
Economic Development Technician $39,000 - 47,400

As staff was unable to gather sufficient salary information from the Cityís list of survey cities, the compensation recommended above is based on internal equity. Compensation for the Director is recommended to be in line with the Director of Public Works and the Director of Parks and Recreation as these classifications do not call for additional registration such as a CPA or AICP certification. The Project Manager is aligned with the Associate Engineer as project management is a typical function of an Associate Engineer and the classification requires a unique combination of education and experience. The Economic Development Technician is aligned with the Right-of-Way Technician, Permits Technician II, and Planning Technician II as these classifications require a unique combination of specialized skills, program/project knowledge and experience.

The Economic Development and Personnel Subcommittees have reviewed the above recommendations and present these classification descriptions and compensation ranges to the City Council for review and approval. Funds are available in the 2001/02 City of Brentwood budget.


Exhibit A
CITY OF BRENTWOOD 
DIRECTOR OF ECONOMIC DEVELOPMENT

Class specifications are only intended to present a descriptive summary of the range of duties and responsibilities associated with specified positions. Therefore, specifications may not include all duties performed by individuals within a classification. In addition, specifications are intended to outline the minimum qualifications necessary for entry into the class and do not necessarily convey the qualifications of incumbents within the position.


DEFINITION:

Under administrative direction, plans, manages, oversees and directs the operations and services of the Economic Development Department; assists the City Manager in the administration of the Redevelopment Agency; coordinates activities with other City officials, departments, outside agencies, organizations and the public; provides responsible and complex staff support to the City Council, City Manager and Planning Commission; performs other related duties as required.

DISTINGUISHING CHARACTERISTICS:

The Director of Economic Development is the administrative management level class which is responsible for all planning, administration and operation of the Economic Development Department. This classification is distinguished from the next lower classification of Program Manager by the performance of overall department management responsibilities. A person appointed to Director of Economic Development classification is an ďat-willĒ employee.

SUPERVISION RECEIVED/EXERCISED:

Receives administrative direction from the City Manager. Exercises direct and indirect supervision over professional, technical and office support personnel.

ESSENTIAL FUNCTIONS: (include but are not limited to the following)

Accepts full responsibility for all Economic Development Department activities and services which includes development and implementation of economic development strategies and programs on a city-wide basis that are in alignment with the Cityís vision, goals, and objectives; coordinates activities with other City officials, departments, outside agencies, organizations and the public.

Develops, implements and maintains departmental goals, objectives, policies and procedures; reviews and evaluates work methods and procedures for improving organizational performance, enhancing services and meeting goals; ensures that goals are achieved.

Plans, directs, coordinates and participates in the departmentís work plan; assigns work activities and responsibilities to appropriate department personnel; reviews and evaluates work methods and procedures; identifies and resolves problems and/or issues.

Oversees the selection, training and evaluation programs for all assigned Economic Development/Redevelopment personnel; provides or coordinates staff training; identifies and resolves staff deficiencies; fulfills discipline procedures; reviews the work of department personnel to ensure compliance with applicable federal, state and local laws, codes and regulations; interprets and enforces a variety of laws, codes, ordinances and regulations.

Directs and participates in the development and implementation of the Cityís marketing plan and the Economic Development Strategic Plan including attraction and retention of businesses and other regional economic partners; oversees the implementation of the Downtown Redevelopment and relocation of tenants and property owners; manages property owned by the Redevelopment Agency; and ensures compliance with appropriate laws, ordinances and regulations.

Serves as liaison with some federal, state, regional, county, city and special district agencies on Economic Development and Redevelopment related matters; provides responsible and complex staff support to the City Council, Council subcommittees, City Manager and Planning Commission; develops recommendations for policies, laws, ordinances, resolutions and programs related to Economic Development and Redevelopment activities.

Responsible for the preparation, management and coordination of the development of the Economic Development budget; prepares forecasts of necessary funds for staffing, materials and supplies; presents, justifies and defends programs, operations and activities; monitors and approves expenditures; discusses and resolves budget issues with appropriate staff; implements adjustments as necessary.

Monitors financial data related to the tax increment and bond proceeds related to Economic Development and Redevelopment projects; directs and supervises the compilation and publication of statistics and other information important to the commerce and industry of the City of Brentwood and its downtown.

Serves as a resource for department personnel, City staff, other organizations and the public; coordinates pertinent information, resources and work teams necessary to support a positive and productive environment.

Attends, participates and makes presentations at professional and community meetings; stays current on issues relative to the field of Economic Development, Redevelopment and relative service delivery responsibilities; responds to and resolves sensitive and complex community and organizational inquiries, issues and complaints; establishes and maintains a customer service orientation within the department.

Establishes positive working relationships with representatives of community organizations, state/local agencies and associations, City management and staff and the public.

WORKING CONDITIONS:
Position requires prolonged sitting, standing, walking, kneeling, squatting and stooping in the performance of daily duties. The position also requires grasping, repetitive hand movement and fine coordination in preparing reports using a computer keyboard. Additionally, the position requires near and far vision in reading written reports and work-related documents. Acute hearing is required when providing phone and personal service. The need to lift, drag and push files, paper and documents weighing up to 25 pounds is also required. Requires visits to existing and potential businesses and to proposed development sites. It also involves frequent attendance at meetings, including many that are conducted on weekends or during the evening. The work also involves irregular hours and some out-of-town travel.

Some of these requirements may be accommodated for otherwise qualified individuals requiring and requesting such accommodations. 

QUALIFICATIONS: (The following are minimal qualifications necessary for entry into the classification)

Education and/or Experience:

Any combination of education and experience that has provided the knowledge, skills and abilities necessary for a Director of Economic Development. A typical way of obtaining the required qualifications is to possess the equivalent of five years of broad and extensive experience in economic development and related activities, including at least three years in a responsible management capacity with responsibility for program planning and development, supervision of professional, technical, and clerical staff, and budget preparation and management, and a Bachelorís degree with major course work in public or business administration, planning, economics, architecture or other closely related field. A Masterís degree in public administration or a closely related field is desirable.

License/Certificate:

Possession of, or the ability to obtain, a valid class C California driverís license and a satisfactory driving record, as determined by the City, are conditions of initial and continued employment. 


KNOWLEDGE/ABILITIES/SKILLS (The following are a representative sample of the KASís necessary to perform essential duties of the position) 

Knowledge of:

Modern and highly complex principles and practices of economic development programs and administration; organizational and management practices as applied to the analysis and evaluation of programs, policies, and operational needs; financial management and resource allocation; the functioning and political sensitivities of outside agencies, internal committees, and commissions; pertinent Federal, State, and local laws, regulations, codes, ordinances, and policies applicable to economic development and related operations and activities; budgetary processes and procedures; effective techniques and methods of leadership, mentoring, empowerment, and teamwork; human resources management to supervise and evaluate staff; effective public speaking, and personal computer and software applications; function of the Redevelopment Agency and the Regional Office of the United States Department of Housing and Urban Development; advanced principles and practices of economic development and real estate acquisition and development; legislation related to economic and redevelopment issues; short-term and long-term economic trends in local, county, state, and national economy; development, financing, and operation of businesses; financial considerations in real estate transactions, investment strategies, land-use planning principles, practices, and trends at the local level.

Ability to:

Influence and enhance the continuous improvement processes; adapt and contribute to the Cityís cultural philosophy; participate in a collaborative and positive manner with the Cityís management team and all members of the organization; support and promote the City Manager and City Councilís policies, goals, and vision.


Skill to:

Plan, organize and direct the activities of a diversified economic development department; identify and respond to issues of concern from the public and the City Council; develop comprehensive strategic plans for present and future departmental services; analyze technical and administrative obstacles, identify solutions, project outcomes, and take or recommend appropriate actions; forecast and plan for future needs; properly interpret and apply pertinent laws, regulations, ordinances, and policies; prepare and monitor a budget; perform mathematical calculations; solve technical, financial, and public relation concerns relating to economic development and redevelopment; exercise sound judgment, tact, creativity, resourcefulness, and leadership in dealing with the public, City officials, commissions and boards, outside agencies, businesses, and other City departments; analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals; interpret Economic Development Department policies and procedures; prepare and administer a department budget; maintain and exhibit discretion, honesty, and integrity when handling sensitive situations; gain cooperation through discussion and persuasion; encourage employees to take initiative and responsibility; ensure exceptional customer service as a standard in all divisions of the Economic Development Department; select, supervise, train, evaluate, mentor, and coach personnel, as well as take disciplinary action when necessary; and communicate clearly and concisely, both orally and in writing; operate an office computer and a variety of word processing and software applications. 

Exhibit B
CITY OF BRENTWOOD

DEVELOPMENT PROJECT MANAGER

Class specifications are only intended to present a descriptive summary of the range of duties and responsibilities associated with specified positions. Therefore, specifications may not include all duties performed by individuals within a classification. In addition, specifications are intended to outline the minimum qualifications necessary for entry into the class and do not necessarily convey the qualifications of incumbents within the position.


DEFINITION:

Under general supervision, coordinates commercial, industrial, or office development projects through various regulatory processes serving as a single point of contact between the development customers and all City Departments; performs other related duties as required.

DISTINGUISHING CHARACTERISTICS:

The Development Project Manager is a single-class that is expected to independently perform the full scope of assigned duties. Incumbents in this position work independently in the coordination, research and analysis of project management related to commercial, industrial or office development. 

SUPERVISION RECEIVED/EXERCISED:

Receives general supervision from a combination of the Director of Economic Development and Director of Community Development. May exercise functional/technical supervision over assigned staff. 

ESSENTIAL FUNCTIONS: (include but are not limited to the following) 

∑ Receives, reviews for completeness and forwards various plans and applications for commercial, industrial, or office development to appropriate City planners, engineers, economic development staff and other relevant staff; identifies application omissions and/or errors; 

Monitors applications via computer project management tracking software to ensure that project applications are routed to the appropriate departments in a timely manner to complete the review process for comments to the applicant within a three-week turn around time; maintains a graphic schedule to track applications; maintains contact notes for all meetings and conversations related to applications in process.

Prepares weekly status report for applications.

Plans, organizes and coordinates projects to support economic development efforts to attract and retain commercial, industrial or office development; prepares reports and recommendations regarding streamlining application processes.

Provides information and assistance to commercial, industrial or office developers, property owners and the public regarding laws, regulations, standards, policies and procedures related to the submission of plans, processing of applications and implementation requirements; investigates and responds to complaints of zoning code violations; communicates and coordinates with other City departments and outside agencies; coordinates the development review process on public and private projects; communicates with applicants and staff regarding action item responsibility. 

Coordinates preparation of meeting agendas for various commissions, boards and community groups, including reviewing draft materials and preparing comments; organizes meetings and work sessions ensuring timely notification of appropriate parties; attends and prepares notes with action items for official meetings; makes presentations and prepares material for the City Council, commissions, boards and community groups.

Establishes positive working relationships with representatives of community organizations, state/local agencies and associations, City management, staff and the public.


WORKING CONDITIONS:

Position requires prolonged sitting, standing, walking, kneeling, squatting and stooping in the performance of daily activities. The position also requires repetitive hand movement and fine coordination in preparing reports using a computer keyboard. Additionally, the position requires both near and far vision in reading written reports and work related documents. Acute hearing is required when providing phone and personal service. Additionally, the incumbent in this position works outdoors in all weather conditions including wet, hot and cold. The nature of the work also requires the incumbent to drive motorized vehicles. The need to lift, drag and push files, paper and documents weighing up to 25 pounds is also required.

Some of these requirements may be accommodated for otherwise qualified individuals requiring and requesting such accommodations. 


QUALIFICATIONS: (The following are minimal qualifications necessary for entry into the classification)

Education and/or Experience:

Any combination of education and experience that has provided the knowledge, skills and abilities necessary for a Development Project Manager. A typical way of obtaining the required qualifications is to possess the equivalent of:

Bachelorís degree in business administration or economics, construction management or a related field, plus two years of experience as a construction manager, project manager or project planner. Four years of experience as a construction manager, project manager or project planner satisfies the educational/experience requirements for this classification. 

License/Certificate:

Possession of, or the ability to obtain, a valid class C California driverís license and a satisfactory driving record, as determined by the City, are conditions of initial and continued employment. 

KNOWLEDGE/SKILLS/ABILITIES (The following are a representative sample of the KSAís necessary to perform essential duties of the position. The level and scope of the knowledge and abilities listed below vary between the Associate and Assistant levels) 

Knowledge of:

Modern principles, practices and techniques of current and advanced planning; land use, physical design, demographic, environmental, economic and social concepts as applied to municipal planning; applicable federal, state and local laws, codes and regulations including the City Municipal Code, C.E.Q.A. and California laws relating to annexations, zoning and land use; modern office practices, methods and equipment, including a computer and applicable software.

Skill to:

Operate an office computer and a variety of word processing and project management tracking software applications including graphic and presentation programs. 

Ability to:

Apply policies, procedures and standards pertaining to the municipal planning process; interpret maps, site and building plans and specifications, graphs and statistical data; exercise sound independent judgment; interpret and apply applicable laws, codes and regulations; attend evening meetings as required; communicate clearly and concisely, both orally and in writing; establish and maintain effective working relationships.


EXHIBIT C
CITY OF BRENTWOOD

ECONOMIC DEVELOPMENT TECHNICIAN


Class specifications are only intended to present a descriptive summary of the range of duties and responsibilities associated with specified positions. Therefore, specifications may not include all duties performed by individuals within a classification. In addition, specifications are intended to outline the minimum qualifications necessary for entry into the class and do not necessarily convey the qualifications of incumbents within the position.

DEFINITION:

Under general supervision, performs a variety of technical duties and administrative support to the Economic Development Departmentís highly specialized program and projects; assists with program monitoring and evaluation, researches, gathers, and interprets data, including statistical data; conducts program outreach; performs inter-disciplinary policy-related research; performs other duties as assigned. 

DISTINGUISHING CHARACTERISTICS:

The Economic Development Technician performs a variety of complex, technical administrative work in support of Economic Development programs and projects. Incumbents have technical, highly specialized knowledge of federal, state, and local laws, procedures, ordinances, and other regulatory information of the program area. Incumbents research issues, analyze, prepare written and verbal reports, and provide day-to-day program and project support. 

SUPERVISION RECEIVED/EXERCISED:

Receives general supervision from the Director of Economic Development. 

ESSENTIAL FUNCTIONS: (include but are not limited to the following)

Provides complex, responsible, and confidential administrative, secretarial and technical support; gathers and translates statistical data and prepares and maintains accurate reports and spreadsheets, including reports to federal, state and local agencies; drafts, prepares, and proofreads correspondence, minutes, reports, documents, and agreements for supervisorís review in conformance with departmental policies, practices, and procedures.

Implements programs for business enhancement, business retention, expansion and attraction; works closely with local businesses and recruits potential business; develops and implements strategies to assist with business growth and expansion.

Responds to inquiries regarding economic data, trends and resources such as industrial and commercial development opportunities.

Implements a marketing program; prepares and maintains demographic, market and vacant land database; coordinates the development of marketing materials; coordinates special events for the business community; makes presentations to business and community groups.

 Maintains and coordinates business incubator leases, including preparation of leases for signature.

Screens office and telephone callers; responds to complaints and requests for information regarding department programs, regulations, procedures, and systems; receives and routes incoming mail.
∑ Maintains calendars of activities, meetings and various events for a department director; arranges meetings and makes appointments; assists with task prioritization; follows up on assigned projects to meet deadlines; provides staff support to committees or commissions, including preparing agendas, materials and minutes; makes travel arrangements and prepares related expense reports.

Maintains administrative records system for Economic Development Department; collects and inputs demographic and program performance data into automated systems; maintains specialized databases including software upgrades; gathers and translates statistical data and prepares and maintains accurate reports and spreadsheets, including reports to federal, state and local agencies.

Assists in budget preparation, analysis, evaluation and control; monitors department expenditures and purchasing activities; prepares purchase orders; receives and records invoices and fees; recommends fund transfers as needed; prepares department payroll for processing; tracks overtime usage; retains and tracks personnel payroll records.

Performs Computer Aided Design drafting in the preparation of maps for the Cityís economic development/redevelopment business and retail projects.

∑ Participates in special projects as assigned.

∑ Establishes positive working relationships with representatives of community organizations, state/local agencies and associations, City management and staff, and the public.

WORKING CONDITIONS:
Position requires prolonged sitting, standing, walking, reaching, twisting, turning, kneeling, bending, squatting and stooping in the performance of daily activities. The position also requires grasping, repetitive hand movement and fine coordination in preparing statistical reports and data using a computer keyboard. Additionally, the position requires near vision in reading correspondence, statistical data and using a computer, and acute hearing is required when providing phone and personal service. The need to lift, drag and push files, computer reports or other materials weighing up to 30 pounds also is required. Must be willing and able to work scheduled and emergency overtime; attend meetings, workshops, and seminars during work and non-work hours. Some of these requirements may be accommodated for otherwise qualified individuals requiring and requesting such accommodations. 

QUALIFICATIONS: (The following are minimal qualifications necessary for entry into the classification)

Education and/or Experience:
Any combination of education and experience that has provided the knowledge, skills and abilities necessary for an Economic Development Technician. A typical way of obtaining the required qualifications is to possess the equivalent of two years of progressively responsible administrative program experience involving program conformance, research, report writing, and extensive public contact. A high school diploma supplemented by college level courses in business administration, finance, real estate, economics, accounting, planning or related field is highly desirable. An associate of arts or science degree in a related field is desirable and may substitute for twelve months of the required experience.

License/Certificate:
Possession of, or the ability to obtain, a valid class C California Driverís license may be required for some positions.
KNOWLEDGE/SKILLS/ABILITIES: (The following are a representative sample of the KSAís necessary to perform essential duties of the position) 

Knowledge of:
Data collection methods; program monitoring and evaluation methods; principals, practices, procedures, terminology, laws, rules, and regulations pertaining to the program area to which assigned; environmental review techniques; community referral services and agencies; basic accounting techniques; contractual agreements as per program area; modern office practices and procedures; proper English usage, spelling, grammar, punctuation and demonstrated proficiency; effective communication techniques; business letter writing formats; records maintenance, alphabetic and numeric filing systems; operation of modern office equipment; and personal computer operating systems and software applications.

Skill to:
Interpret rules and regulations; track many details and keep a variety of projects moving forward at the same time; collect and organize data; analyze and problem solve; work independently and in a team; meet deadlines; handle a variety of projects/tasks simultaneously; ensure that service is positive, prompt, and accurate and follow-up is timely; work with individuals of varied ethnic, social, and economic backgrounds; respond to customer needs in a professional, creative, and courteous manner; organize and effectively manage office functions; effectively communicate, both verbally and in writing; read maps and plans; operate modern office equipment; maintain accurate up-to-date filing system; relate effectively with those contacted in the course of work; research and organize information from various sources for report writing and/or problem solving; develop solutions within established guidelines, using initiative, tact, and good judgement; be flexible and adapt to changing conditions; utilize personal computers and computer software to perform word processing, spreadsheet, and specialized functions; type accurately from clear copy at a rate of 55 net words per minute. 

Ability to:
Perform responsible, complex and confidential administrative support work involving the use of independent judgment and personal initiative; understand the organization and operation of the assigned department, other City departments and outside agencies; interpret and apply departmental rules and policies; organize and prioritize work; independently prepare correspondence and memoranda; maintain confidentiality; analyze situations accurately and adopt an effective course of action; respond to requests and inquiries from the general public; work independently in the absence of supervision; operate and use modern office equipment including a computer; communicate clearly and concisely, both orally and in writing; establish and maintain effective working relationships.

RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD ADOPTING CLASSIFICATION DESCRIPTIONS AND COMPENSATION RANGES FOR DIRECTOR OF ECONOMIC DEVELOPMENT, DEVELOPMENT PROJECT MANAGER, AND ECONOMIC DEVELOPMENT TECHNICIAN, PLUS RECLASSIFICATION OF EXISTING ECONOMIC DEVELOPMENT MANAGER TO DIRECTOR OF ECONOMIC DEVELOPMENT


WHEREAS, the City Council Economic Development Subcommittee requested that staff perform an analysis of the Economic Development program goals to determine the development of appropriate classifications to support the Cityís Economic Development efforts, and, 

WHEREAS, the Economic Development and Personnel Subcommittees have reviewed the attached Economic Development classification descriptions that will function as the Economic Development team, and,

WHEREAS, as requested by the Economic Development Subcommittee, staff reviewed the duties, role and responsibility of the existing Economic Development Manager and determined that this individual is currently performing at the Director level, and,

WHEREAS, staff recommends, and the Economic Development and Personnel Subcommittees support, the reclassification of the current Economic Development Manager to Director of Economic Development, effective July 1, 2001, and, 

WHEREAS, staff recommends establishing the following salary ranges for the Economic Development classifications: Director of Economic Development $86,988Ė105,732; Development Project Manager $60,372-73,380; and Economic Development Technician $39,000-$47,400 annually, based on internal equity with existing Brentwood classifications, and,

WHEREAS, funds are available to provide salary and benefits in the proposed 2001/02 City of Brentwood budget.

NOW, THEREFORE BE IT RESOLVED the City Council of the City of Brentwood adopts the classification descriptions, salary ranges, and reclassification as proposed above for the Director of Economic Development, Development Project Manager, and Economic Development Technician.

PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at a regular meeting held on June 12, 2001 by the following vote:

AYES: 
NOES: 
ABSENT: 

_____________________________
Michael A. McPoland, Sr.
Mayor


ATTEST:


__________________________________
Karen Diaz, CMC
City Clerk 

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