CITY COUNCIL AGENDA ITEM
Meeting Date: August 22, 2000
Subject/Title: Request to modify Conditional Use Permit (CUP) 97-10,
to change the color of the canopy fascia for the new Chevron Station under
construction at 336 Oak Street. Applicant: TBC Architects for Chevron
Submitted by: Mitch Oshinsky, Community Development Director
Approved by: Jon Elam, City Manager
Adopt the attached resolution denying the request.
On December 28, 1999 the City Council adopted Resolution No. 99-258 modifying
the Planning Commission approval of CUP 97-10 allowing a new gas station
and convenience store, by eliminating the proposed car wash.
On November 2, 1999 the Planning Commission approved Chevron’s application
for a CUP to allow a new gas station, convenience mart and car wash on
the subject site.
On November 9, 1999 the City Council voted to appeal the Planning Commission
decision related to the car wash.
On December 28, 1999 Council modified the Planning Commission approval
by eliminating the car wash.
At the time this project went through the planning review process, I spent
considerable time getting Chevron to amend their original “cookie cutter”
standard gas station design, to be more harmonious and compatible with
our downtown, and to recapture some of the historic character of the former
Brentwood Hotel which once occupied this site. To their credit, Chevron
and their Architect Tim Boe eventually did cooperate and incorporated
many of the features of the historic hotel design into their project,
including arches, pitched tile roof, wood style eave supports, columns
and window treatments.
They also proposed an attractive exterior building color motif with earth
tone colors such as mocha brown and café au lait light brown in relation
to the original hotel color theme, as opposed to the standard Chevron
blue and white.
With the station currently under construction, I have received comments
regarding the blue fascia on the new canopy. The approved plans clearly
show this fascia to be light brown with no blue. However the “Chevron”
sign on the canopy would have blue on the sign can edges of their raised
individual letter internally illuminated plexiglass face sign; and will
have some blue on their raised, internally illuminated Chevron logo sign,
which will also be on the canopy.
In meeting with the Architect last week, he requested that Chevron be
permitted to amend their CUP approval to allow a portion of the canopy
fascia to be colored blue as shown on the plans in your packet. Chevron
feels that the public identifies their corporation and it’s products with
their blue color, and that it is essential to attracting customers to
their new station.
It seems that when one shops as a customer for a particular brand of gas,
one looks for the gasoline company’s name on a sign, such as “Chevron”
or “Shell,” and that the color is not necessarily what the public recognizes.
Customers also will shop for gas based on the individual station’s price
Therefore, it appears the blue fascia color may not be necessary. It would
detract from and stand out “like a sore thumb” from the overall earth
tone color motif of the facility.
There is a very attractive Chevron station in Claremont, California which
does not have any blue on the canopy. It’s architectural theme is very
similar to the California Mission architectural style of our new Oak Street
Chevron station. I used it as an example to encourage Chevron to rise
above their standard cookie cutter plan and redesign their station to
be compatible with the former hotel which was also California Mission
In the final analysis, color is subjective. While the blue is not necessary,
if Council is inclined to approve the color change, it could be considered
that it would not completely ruin the appearance of the service station,
or seriously detract from the overall charm of the Downtown. However at
this point, staff is recommending that we deny the blue fascia request
and stay with the original color palette.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD DENYING THE
AMENDMENT OF CONDITIONAL USE PERMIT (CUP) 97-10, INCLUDING DESIGN REVIEW
FOR A COLOR CHANGE ON THE SERVICE STATION CANOPY AT 336 OAK STREET.
WHEREAS, On November 2, 1999 the Planning Commission approved Chevron’s
application for a CUP including Design Review to allow a new gas station,
convenience mart and car wash on the subject site; and
WHEREAS, through the CUP and Design Review processes the Planning Commission
very carefully considered and deliberated on the exterior architectural
appearance and style of this project to ensure it would be harmonious
and compatible with the Brentwood Hotel historic landmark which formerly
occupied the site, and with the historic Brentwood Downtown in which the
project will be located; and
WHEREAS, as part of the CUP approval, the Planning Commission also approved
the Design Review for the exterior architectural elevations of the project
to incorporate many of the California Mission style design characteristics
of the former Brentwood Hotel historic landmark, including arches, pitched
tile roof, wood style eave supports, overhanging eaves, columns, window
treatments, and an earth tone color palette; and
WHEREAS, on November 9, 1999 the City Council voted to appeal the Planning
Commission CUP decision related to the car wash; and
WHEREAS, on December 28, 1999 Council modified the Planning Commission
CUP approval by eliminating the car wash; and
WHEREAS, Chevron has filed an application to amend their CUP including
Design Review to change the color of a portion of the canopy fascia from
light brown to blue for the new Chevron station under construction on
the subject site; and
WHEREAS, on August 22, 2000, the City Council held a duly noticed public
hearing to consider the request of Chevron, to amend the canopy color;
WHEREAS, the environmental effects of this proposed action have been addressed
in the previous Mitigated Negative Declaration prepared for this project;
WHEREAS, the City Council has considered the staff report, and all oral
and written testimony presented at the August 22, 2000 public hearing;
WHEREAS, the City Council makes the following findings with regard to
1. If the canopy color is amended as proposed, the development shall not
create a well-composed urban design, harmoniously related to other facilities
in the immediate area and to the total setting as seen from key vantage
points in the community, in that the City Council recognizes the importance
to community quality of life of preserving and recreating important historic
and cultural landmarks in the City. The character of the former historic
landmark Brentwood Hotel on the site was composed of many distinct California
Mission architectural elements, and the new service station was approved
to incorporate the arches, pitched tile roof, wood style eave supports,
overhanging eaves, columns, window treatments, and an earth tone color
palette of the historic landmark. The substitution of blue color for earth
tone color on the prominent façade of the canopy would not be harmonious
and compatible with the color scheme of the former historic building,
or the new service station on the site.
2. Elements of design which have significant relationship to the exterior
appearance of structures and facilities shall be given special consideration;
these elements include texture, material, color, signs, landscaping and
appurtenances. The new service station achieves this in that it incorporates
the arches, pitched tile roof, wood style eave supports, overhanging eaves,
columns, window treatments, and an earth tone color palette of the former
historic landmark on the site. However, the proposed blue color on the
canopy would detract from the harmonious design and special consideration
given the balance of the project.
3. The proposed development shall not be of a quality and character appropriate
to, and serving to protect the value of, private and public investments
in the immediate area in that the proposed blue color would not be harmonious
and compatible with the earth tone color scheme of the project.
4. The design of the proposed development will not provide an attractive
shopping area in that the blue canopy color would detract from the continuity
of the overall project design and the California Mission style architecture
and elements of style of the project, including the earth tone color motif.
NOW, THEREFORE, BE IT RESOLVED that the City Council hereby adopts Resolution
No. 00-, denying the amendment of CUP 97-10, including design review for
a color change on the service station canopy at 336 Oak Street.
PASSED AND ADOPTED by the City Council of the City of Brentwood at its
regular meeting of August 22, 2000, by the following vote: