Public Hearing: Appeal of
a request to modify the
sign criteria for the
Luckys shopping center,
at Balfour Road and
City Council and Planning Commission approved this shopping center
development in 1997 following several months of hearings and community
input. In February, 1998,
the Planning Commission approved a master signage program for the
entire center which was reflective of, and complimentary to, the overall
centers architectural design.
RECOMMENDED COUNCIL ACTION: The
City Council has the following options; either
Sustain the action of the Planning Commission by denying the
Overrule the action of the Planning Commission by approving
recommends that Council take action, and direct staff to return at
the next meeting with a resolution that reflects the Councils
the new owner of Lucky Stores, recently submitted plans to change
the signage at the citys newest shopping center from the red
lettered Luckys, to the blue lettered Albertsons.
Staff was unable to administratively approve the proposed change since
the blue letters did not comply with the adopted master
sign program for this shopping center. Albertsons had two options;
either change the color of the letters to red, or request
an amendment to the conditional use permit which adopted the master
sign program. Albertsons elected to request a change in the
master sign program.
a 3-2 vote, at its meeting on December 20, 1999, the Planning Commission
approved Resolution 99-57 which denied the requested change in the
master sign program. The reasoning for the denial included a desire
on the part of the Planning Commission to establish and enforce a
set of standards for Brentwood that are above the norm of thats
what we do everywhere else.
The Commission felt that an enormous amount of time and effort
had gone into the review and approval of the Lucky center
so that its overall design (i.e., architecture, building materials,
colors and signage) was consistent and complementary with one another.
The brick veneer used on the buildings exterior, the
seam metal roofs, the storefront awnings, and the signage on the buildings
were all designed with reddish hues in order to maintain
an overall consistency and relationship among all buildings within
options were discussed, including allowing the Albertsons blue
but requiring that Savons sign remain red, the majority
of the Commission did not feel that amending the master signage program
to allow blue lettering was consistent with the intent
of the master sign program and the centers design.
have been previous issues of
going against the norm in Brentwood. Apparently,
in the 1980s McDonalds was denied permission to use their Golden
Arches, and more recently, Chevron was denied their request
to implement their standard blue and white building colors.
In each case, a better quality design was attained in the City of
the City Council elects to overturn the action of the Planning Commission,
staff would return at the Councils next meeting with the master
signage program in an amended format, and proceed to sign off on Albertsons
sign permit plans immediately.
Commission Resolution 99-57
Master signage program for the shopping center.